Yeah, but who is she?
Cassie Wells was born in Phoenix, but moved to Oro Valley at the age of nine. During high school, she played basketball and volleyball developing her competitiveness. At 18, she came back to the valley to attend ASU. Having hosted, bussed, served, bartended and managed her way through college, Cassie learned that customer service isn’t necessarily “The customer’s always right”, but more along the lines of, “How can I best advocate for my company and the customer?”.
Cassie was hired straight out of an ASU career fair in 2012, working with the same Audio/Visual company for over 10 years, moving to part-time for a few years in the middle to stay at home with her two babies. She now enjoys time with her crazy kiddos, fishing, boating, card games, and rapping. Above all, she loves to make others laugh.
Sammy Masters
Director of Business Development, Phoenix
In his 10+ years in the hospitality industry, Sammy Masters developed a passion for anticipating the wants and needs of others and being a reliable source for consistent high-level service. This desire to always be a step ahead with accuracy and precision became so routine, he couldn’t help but wonder if there was a larger opportunity awaiting his discovery.
In working for and with some of the highest-level decision makers from all corners of business, Sammy found balance in catering to those needs while maintaining a commonality. Blending service with connection and respect, by being authentically himself.
Sammy Masters
Director of Business Development, Phoenix
In his 10+ years in the hospitality industry, Sammy Masters developed a passion for anticipating the wants and needs of others and being a reliable source for consistent high-level service. This desire to always be a step ahead with accuracy and precision became so routine, he couldn’t help but wonder if there was a larger opportunity awaiting his discovery.
In working for and with some of the highest-level decision makers from all corners of business, Sammy found balance in catering to those needs while maintaining a commonality. Blending service with connection and respect, by being authentically himself.
Maggie Lopez
Director of Business Development, Tucson
Maggie holds a Marketing degree from the University of Arizona and has a strong background in consultative and strategic marketing. Her diverse experience spans across the corporate, government, and nonprofit sectors. With a knack for people and a unique blend of creative and analytical thinking, Maggie’s a natural at building lasting relationships and fostering growth.
As a fourth-generation native Tucsonan, Maggie values putting the people of the local community first, while contributing to its economic success. When she's not busy making connections and driving business, you can find her having fun with her two sons, camping, and enjoying time with friends and family - and perhaps watching some episodes of The Office.
Director of Business Development, Tucson
ABOUT
Get to Know Modern Business Development
Founded in 2022, Modern Business Development (or Modern BD) serves to fill the niche market of subcontractors who both need Business Development services, but might not be ready to financially invest in a full-time Director of BD. Cassie has seen firsthand the hesitancy of hiring Business Development professionals. There’s concern of investing so many onboarding resources into a new hire with the unknown if they’re the right “fit.” There’s the question of how long does one need to wait until those in the industry recognize this person, let alone associate him or her with one’s company. There’s a fear of hiring a rockstar, only to have him or her leave for the next highest dollar. It’s scary. But it doesn’t have to be.
Meet the Team
Cassie Wells
Founder, CEO
Cassie was born in Phoenix, but moved to Oro Valley at the age of nine. During high school, she played basketball and volleyball developing her competitiveness. At 18, she came back to the valley to attend ASU. Having hosted, bussed, served, bartended and managed her way through college, Cassie learned that customer service isn’t necessarily “The customer’s always right”, but more along the lines of, “How can I best advocate for my company and the customer?”.
Hired straight out of an ASU career fair in 2012, Cassie worked with the same Audio/Visual company for over 10 years, moving to part-time for a few years in the middle to stay at home with her two babies. She now enjoys time with her crazy kiddos, fishing, boating, card games, and rapping. Above all, she loves to make others laugh.
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Sammy Masters
Director of Business Development, Phoenix
In his 10+ years in the hospitality industry, Sammy Masters developed a passion for anticipating the wants and needs of others and being a reliable source for consistent high-level service. This desire to always be a step ahead with accuracy and precision became so routine, he couldn’t help but wonder if there was a larger opportunity awaiting his discovery.
In working for and with some of the highest-level decision makers from all corners of business, Sammy found balance in catering to those needs while maintaining a commonality. Blending service with connection and respect, by being authentically himself.
Maggie Lopez
Director of Business Development, Tucson
Maggie holds a Marketing degree from the University of Arizona and has a strong background in consultative and strategic marketing. Her diverse experience spans across the corporate, government, and nonprofit sectors. With a knack for people and a unique blend of creative and analytical thinking, Maggie’s a natural at building lasting relationships and fostering growth.
As a fourth-generation native Tucsonan, Maggie values putting the people of the local community first, while contributing to its economic success. When she's not busy making connections and driving business, you can find her having fun with her two sons, camping, and enjoying time with friends and family - and perhaps watching some episodes of The Office.
Abe Assad
Sales Coach
His career in technology sales and sales management began in 1980 when Abe started as a salesperson and later ran a Computerland location for 10 years. Over the next 12 years he was a nationally recognized sales rep for QMS, Network General and Alcatel.
For the last 23 years Abe dedicated his talents to increasing sales at CCS Presentation Systems. Starting as a Corporate Account Rep., then a Sales Manager and finally V.P. of Sales until his retirement in 2025.
Throughout his career, Abe gleaned the best knowledge from a number of sales training methods and now offers coaching on a consulting basis.
Payton Eklund
Intern
Currently an undergrad student at the W.P. Carey School of Business at Arizona State University, Payton brings experience as a social media manager and wellness coach. Growing up around real estate—her mom is an agent—she learned the importance of networking and building strong client relationships, which she continues to develop at Modern BD. Now, she’s diving into strategic partnerships and client relationship development with a focus on the AEC industry—a new space for her, but one she’s excited to learn and grow in.
Outside of work, Payton is passionate about health and wellness, music, loves shopping, and has a serious appreciation for cars and car meets. Fun fact: She’s the only girl in her entire family—surrounded by six boy cousins!
Our Values
We put people first
We are contagiously fun
We are consistent
We give back
We ask what's next
Backstory
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Where It All Started
In her former role as Corporate Sales Manager for a national Audio-Visual integrator, Cassie quickly discovered she had a passion for hunting. While she loved serving her loyal customers, she couldn’t shake the need to chase leads and discover information about projects and companies, viewing each opportunity as a treasure map waiting to be discovered. With Cassie leading the team, new client business increased more than $7 million in less than three years.
Having immersed herself for over ten years in the AEC industry in her last role, Cassie learned that business isn’t completed just through contracts and proposals. When one focuses on exceptional connections, authentic relationships and deep respect for one another, the business falls into place.
Where It All Started
In her former role as Corporate Sales Manager for a national Audio-Visual integrator, Cassie quickly discovered she had a passion for hunting. While she loved serving her loyal customers, she couldn’t shake the need to chase leads and discover information about projects and companies, viewing each opportunity as a treasure map waiting to be discovered. With Cassie leading the team, new client business increased more than $7 million in less than three years.
Having immersed herself for over ten years in the AEC industry in her last role, Cassie learned that business isn’t completed just through contracts and proposals. When one focuses on exceptional connections, authentic relationships and deep respect for one another, the business falls into place.
A BEAUTIFUL PARTNERSHIP
With Modern BD as your Business Development partner, you can gain access to an extensive network, strategize with a proven sales leader and save money in the process. Instead of investing in a new employee, you’re able to take a test drive to see if this is the best fit for you using one of two payment options.
But let’s save the fun stuff for your Needs Analysis.